R Petty's New Media Blog


How to not have your friends icons show up on ads in Facebook!
July 18, 2009, 2:48 am
Filed under: Uncategorized | Tags: , , , ,

Here is an interesting little anecdotal article about a guy who had a single’s ad appear on his Facebook page…with a pic of his wife! This is in regards to the ads that appear for applications and games and whatnot that show up on your page and utilize icons or pics of your friends.

The best part of this article, besides the humor, is that they tell you the pathway to keep this from happening. This keeps your friends safe from being called ‘stupid,’ ‘smarter than you,’ and a whole host of other inaccurate and possibly offensive adjectives which are used to grab your attention, in the hopes you will click on the game, ad, etc.

Here’s the pathway:
“All you have to do to prevent this is sign in to Facebook and click through to (get ready) -> Settings -> Privacy -> News Feed and Wall -> Facebook Ads -> Appearance in Facebook Ads and click “no one,” (Download Squad via Ostrow, 2009).

Check out the whole story, and lots of other great social media quips, tips and tools at Mashable.

Ostrow, A. (2009, July 17). “Facebook Dating Ad Hooks Up a Married Man…With His Wife [Updated].” Retrieved July 17, 2009 from http://www.facebook.com/ext/share.php?sid=106107511925&h=dXrb0&u=YIUZO&ref=nf



Pssst…Wanna a Sponsor for Your ski trip? I got one right here…CHEAP!

I am sure that we have all had this idea, “Hey I love to do __________ (insert your passion or interest), and I know _________, ______________, and _________ (friends, colleagues, random yahoo’s) who love it too. And I bet there’s a whole bunch of other people who would be happy as a pig in mud to go on a trip to ___________ (fabulous place to do above mentioned interest)! Wow, I wish we could all afford to go do that together!”

(Retrieved from http://mashable.com/2009/07/08/groupable)

(Retrieved from http://mashable.com/2009/07/08/groupable)

Now you can! Groupable is an “online community of groups and sponsors looking to match interests, goals, passions and needs,” (Parr, 2009). The sponsor organizations “connect [with] groups,” and the Groupable dashboard can track statistics on sponsorships, map out group locations, manage sponsorship levels, and even can take sponsorship donations via credit card, allows sponsors to create a profile, add videos and photos, and measure sponsors and activities” (Parr, 2009).

So how easy is it? Supposedly, as long you are a Groupable member you can “sign up, find a sponsor and connect,” (Parr, 2009).
The home page is easy to navigate and has some interactive features, but looks clean and like it’s easy to get started. There is a sponsorship video, some articles about why firms still sponsor and contribute to worthy organizations, and a featured group, which is the 2009 International Black Women’s Film Festival, (Groupable, 2009). And Groupable even has a sponsor, currently it is Adobe, featuring the Student Edition Creative Suite, (Groupable, 2009). This sponsor is mentioned in the far right hand bottom corner, so it is not in the way of the context of the site, and is mentioned in an ethical manner as the “Featured Sponsor.” It appears they have a blog and are also on Twitter, and a contact phone number is prominently displayed on the home page! (Unlike the shady peeps at Verizon who seem to not want you to find the number to call, so they bury it 20+ mouse clicks and wrong turns deep into their site, aaaaaaarrrrrghhhhh!)

Blogger Allen Stern states, “the challenge for Groupable will be getting enough supply of sponsors into their network. But at the same time, they need to get enough groups in to meet a sponsor’s requirements,” (Stern, 2009). But currently, it is free for both groups and sponsors to register on the Groupable site, making it easy to join and find out more. This being said…get out there and join!

References:

Groupable. (2009). “Home Page.” Retrieved July 8, 2009 from http://www.groupable.com/

Parr, B. (2009, July 8). “HOW TO: Find a Sponsor for Your Group.” Mashable. Retrieved July 8, 2009 from http://mashable.com/2009/07/08/groupable/

Stern, A. (2009, February 19). “Groupable Helps You Find Sponsors.” Center Networks. Retrieved July 8, 2009 from http://www.centernetworks.com/tag/groupable



Thoughts on Marketing Yourself
June 2, 2009, 6:54 am
Filed under: Uncategorized | Tags: , , ,

Maybe I’m up too late. Maybe I’m way too sucked into this whole social network, but I found something useful on Twitter. It is how to market yourself, but it’s labeled “The Top 10 Reasons I Will Not Follow You on Twitter.”

There’s a few (10 namely) funny examples of the undesirable in this article, but the best part is the ‘3 tenets’:

1. Present a cohesive personal brand, or, if presenting a brand is too much for you, simply present a cohesive sense of yourself

2. Always be consistent in your use of Twitter, i.e., become known for the unique ways in which you use Twitter, and stick with what works for you

3. Engage with your network. Genuine engagement with your network of followers will ultimately ensure that your mobile number is retained, and not “lost,” at the end of that fabulous party, and it will ensure that you don’t (too often) commit any serious follow fails, (Bartelby, 2009).

The items listed above are geared toward twitterers, but hey stillhold true for any brand. Go Ahead. Look at them again, take them in and try to separate them from the marketing we discuss and do every day. It will be hard to do.

Reference:

Bartelby, A, (2009). “Follow fail: The Top 10 Reason I will Not Follow You on in Return on Twitter.” Mashable: The Social Media Guide. Retrieved June 2, 2009 from http://mashable.com/2009/01/06/twitter-follow-fail/




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