R Petty's New Media Blog


iBurgh app for phone..priceless!
August 18, 2009, 2:32 pm
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Thanks Post-Gazette for this pic!

Thanks Post-Gazette for this pic!

You know how you get mad because there’s a pothole right in the path of your right tire during your morning commute? Or perhaps the city didn’t salt your street, again, after the biggest snowfall of the century? Well now you can do something about it.

Introducing the iBurgh iPhone application from YinzCam of Squirrel Hill. This app allows you to take a photo and it sends your beef directly to the Pgh 311 office, with an exact GPS location of the problem.

It seems us Burghers are one step ahead of Boston, who recently announced they were going to develop an application of a similar type and which will be available there shortly. The hope is that the new app will make it “easier for citizens to interact with government, and for government to reach out to residents. Updates to iBurgh could include streaming and searchable video of government meetings, and automatic updates on city initiatives close to where phone users live,” (Read the whole article at http://www.post-gazette.com/pg/09230/991552-53.stm#ixzz0OXovJvW4).

The best part is the app was given to the city, so NO it won’t cost us more in direct taxes for this new technology, but that doesn’t mean we won’t have to pay for this convenience somehow. And even though you may send the info on that broken watermain cap in front of your drive way, the one that has cost the local residents mucho money in increased water costs from waste and caused accidents with ice build-up on your street, you can’t rest easy knowing the problem will be fixed any time soon. Assume the city will get around to it at the same rate of speed in which they respond to the complaints they currently receive by phone. (The 311 system was contacted by phone for the aforementioned issue several times over a 10 month period in order to be repaired. I know, it was in front of my apartment.)

But regardless, here’s some more bragging rights to one of the most liveable cities in the world. How about that, Black-n-Gold?



Little news bits for Tuesday

Greetings from my vacation! I’m still hard at work, finding some interesting little tidbits that you may take something away from.

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Google is making lots of news today TWO expansions on their current offerings; one to their “Street View” application available on GoogleMaps, and also with additional languages which will now be available on the Google Translate service.
GoogleMaps is sending its Pedicab tricycle to college campuses, starting with University of Pennsylvania, to take 360-degree pictures of foot trails and local parks. The benefit of this feature will be to “allow prospective students to get a good fell for the campus…let incoming students map out routes to classes and let alumni fondly remember their school days,” (Virginian-Pilot, 2009).
Google is also adding the Persian language, also known as Farsi, to their translation service due to increased interest in the recent events in Iran, (Virginian-Pilot, 2009).

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It’s pretty tough to find a job, but this will make it even harder!

The city of Bozeman, Montana has been requiring applicants to city jobs to supply their social media USER NAMES and PASSWORDS along with their resume’s! This policy was in effect until Friday when the city ‘rescinded the policy after local news reports highlighted it,” (Virginia-Pilot, 2009). The local TV station also ran a poll in which 98% of respondents called the policy an “invasion of privacy,” (Virginia-Pilot, 2009).

I am sure that I am not the only one of us who feels that this is not only an invasion of privacy, but is also a cause a great many lawsuits. My first question is HOW ON EARTH DID THIS IDEA BECOME POLICY? Wouldn’t this type of procedure be the result of a vote, by some committee? And if the hiring practices were set by an executive branch, then wouldn’t it seem as though SOMEONE on the staff would realize this was not only a ludicrous idea, but also could create backlash?

Christopher Dawson, tech director for the Athol-Royalston School District in Massachusetts and blogger for ZDNet, found evidence that this has been a ‘long-standing practice’ in Bozeman, where he was once a resident. “However, the fact that this policy is “long-standing” certainly suggests that people have been complying with the policy for a while. How desperate are people for jobs that they are willing to turn over this very private information?” (Dawson, 2009).

Dawson asks the same questions that have been rolling around in my head. How long has this been going on? Why are people complying with such a ridiculous practice? How many other cities, or firms, have been trying to get away with the same thing? Why aren’t people smart enough to not post the types of things on their social sites that an employer would NOT want to see? This is part of the reason I have stayed out of the social media scene for so long…I did not want to be Google-able. Looks like this may have been a smart practice.

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Just because you have a blog, doesn’t mean you have a brain!

I’m sure many of you have heard that celeb-gossip monger Perez Hilton was assaulted Black Eyed Peas tour manager, Polo Molina. It seems that Hilton, who is openly gay, called singer and front-man will.i.am a “gay epithet” in a night club after the singer told the blogger not to write about his band on the site. An argument ensued and Hilton got popped. Not that I can say I blame the manager…I think it’s fair for a celeb to ask for privacy, or even to demand it, but does that really require a blogger/reporter to call you names and act like a little spoiled baby?

Did he deserve to be assaulted for this childish behavior? Well, Hilton knows he’s an instigator, his site even states “Welcome to PerezHilton.com – Hollywood’s Most-Hated Web Site,” (PerezHilton.com, 2009). I guess if you continue to mess with the bull, you get the horns. Not that I assume he will learn his lesson from this little scandal. I am sure that many more people will check out this site and ads will increase with each new publicity stunt…may be why he is such an antagonist to the celebs?

What’s funnier about this story is that after the assault, Hilton used twitter as his first communication tool. “I am bleeding. Please, I need to file a police report. No joke,” (Associated Press, 2009), was sent at 4:00 am. I mean, really, if you’re that stupid that you try to tweet to get help instead of calling 911, do you really deserve medical attention and help from the cops? Isn’t this a sign that you are TOO involved with your social media?

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On a final note, the iPhone 3G S was released Friday in the US and seven other countries and sold 1 million units in 3 days! I guess the Apple phenom is still going strong. I like all the apps that are available, but I’ve got to say…I like Palm’s touch screen better. I just don’t like that swoopy movement you have to use on the iPhone, (Associated Press2, 2009).

And did everyone else (but me) know that Steve Jobs had a liver transplant two months ago and has been out from work since January? This has been his first statement since he took medical leave.

References:

Associated Press. (2009). “Perez Hilton, Blogger, Punched After Argument.” Virginia-Pilot. June 23, 2009. A, 2.

Associated Press2. (2009). Business Day: Nation: “More than 1M New iPhones are Sold.” Virginia-Pilot. June 23, 2009. A, 9.

Dawson, C. (2009, June 20). “Would Your Students Hand Over Their Passwords to Bozeman?” ZDNet. Retrieved June 23, 2009 from http://education.zdnet.com/?p=2723

PerezHilton.com. (2009). “Home Page.” Retrieved June 23, 2009 from http://perezhilton.com/

Virginian-Pilot. (2009, June 23). “Surf Side: Tech World News.” Virginian-Pilot. June 23, 2009. C, 1.



Digital signs and more fun from the SIN

Digital signage, the kind that I am used to seeing at the convenience store register, is being pushed as a great way for restaurants to increase patronage. This may work better for walk-ins in high foot-traffic areas (say Downtown Pittsburgh) as it would seem that a roadside billboard would have not only a high price tag (for just one business) but also may have some zoning issues. Starmount Systems is a digital signage firm that offers solutions that may help brand promotion, can be designed to run entertainment content so that wait times seem shorter at busy establishments or peak times of day, and can also highlight new menu items, promotions or daily specials, (Starmount, 2009).

This idea could be a great addition or replacement for the standard back-lit sign, and could be changed and updated onsite quickly with little trouble. Say the chef has too much soft-shell crab on hand due to getting an amazing deal if he orders so much. The manager could take a picture of the crab special, upload it to the signage software, and add “Today only-Fresh Soft-shell crab with fries and coleslaw for $5.99!” Not only would this help traffic on a slow day (like Tuesday) but it would help get rid of perishable inventory. Now imagine that this same picture was posted on the pub’s Facebook page and Twittered? Pop-up specials like this would help to increase business in the short term, and increase goodwill with patrons in the future. Running too many specials can harm the brand value if done over a too long a period of time, but a quickly planned promotion that runs may 1-2 times per month may create a following of eager repeat diners. These persons can also talk with the company, twitter from the eatery about how good the sandwich tastes and write comments. It would also be important for a manager to get involved with the persons who order the special, letting them know that their business is important. Then it’s a win-win for all involved!

On a side note, a larger billboard-sized sign may be a great idea for several businesses in a small strip mall where the merchants are not in direct competition with one another. There are many of these types of mini-malls in PA, and I can think of a few who would benefit from forming a cooperative to get one of these signs together and allow looped mini-ads to play for about 45 seconds each.

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Spinal Tap is Back! The new album “Back from the Dead” is being released June 16th and INgrooves is handling the distribution. INgrooves is a firm that handles “digital distribution, marketing and promotions for the independent music community,” (PR Newswire, 2009). The release is being accompanied by the following promotions:

• An iPhone application with exclusive video clips, pictures and a fan wall;
• A YouTube promotion starting June 22nd where fans compete for the best fan generated music video of the band’s hit songs;
• Spinal Tap video channels with promotional clips and never-before-seen footage;
• Custom voice tones from each band member, (PR Newswire, 2009).

And if you really love Spinal Tap, you’re in for a treat…the physical CD comes with a promo video, three action figures of the band and a replica of Stonehenge!

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So you’re out and about, running errands and a friend that lives in another town is in the coffee shop you just passed. How do you know? You have Aka-Aki, a new application that turns your phone into a GPS for people in your personal network. You would both need to have downloaded Aka-Aki to your phones, which is free, and it allows you not only to meet up then but to communicate with them later. I am not sure how this works but you can watch the video:

http://www.aka-aki.com/

References:

Starmount. (2009). “Industry Solutions.” Retrieved June 10, 2009 from http://www.starmountsystems.com/industry-solutions.html

PR Newswire. (2009). “INgrooves Powers Digital Marketing Campaign and Global Distribution for Spinal Tap.” Retrieved June 11, 2009 from http://sev.prnewswire.com/entertainment/20090609/LA3007909062009-1.html

Spinal Tap Video. (2009). “Spinal Tap On: Back from the Dead.” Retrieved June 11, 2009 from http://www.youtube.com/watch?v=Qql8o1EUUsI



Little Extras for Thursday
June 4, 2009, 5:44 pm
Filed under: Uncategorized | Tags: , , , , , ,

From my twitter follows:

1. New Palm Pre: the Palm OS answer to iPhone. Pro’s and cons are listed. One con is the sticky keys (if you have a Centro you know what this means.) These are girl friendly (fingernails), but boys (big hammy fingers) must have tested this and wrote the list.

(Retrieved from above URL)

(Retrieved from above URL)

2. Lynda.com: how-to do all kinds of cool things online. (This is on my blogroll now!)

3. A list of toys and games from E3. E3 (Electronic Entertainment Expo 2009) is wrapping up today in Los Angeles at the Convention Center. Go here for a list of new hits:

(Retrieved from URL below.)

(Retrieved from URL below.)

4. Pres 2.0: “The State Department project intends to utilize a mobile system to send highlights of Obama’s speech live via SMS [from Cairo, Egypy today] to anyone who registers for them on America.gov.Anybody with a cell phone can register for SMS updates of the speech, no matter the nation in which they reside. One of the goals of the innovative project, according to Press Secretary Robert Gibbs, is a broad effort to reach people internationally. On top of the SMS speech highlights, users can add to the conversation by texting back. The State Department will post a swath of user-submitted comments on a separate web page. This is an attempt to engage the global community on a scale we have never seen tried with mobile phones,” (Parr, 2009.) You can find out more by going to Ben Parr’s blog on Mashable at

These are just some little tidbits to get you thinking. Later!




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